It is human nature to form first impressions. Your customers may have little time to form a lasting impression.
The power to form a belief on first view is valuable to every brand. Corporate essentials such as a brandmark, colours, typeface and images form the corporate face for your company. Together, the visuals speak for the organisation and can be a persuasive force that works for your corporate and marketing communications.
As such, a thoughtfully and professionally designed corporate identity provides the edge in our highly competitive business environment.
A well crafted symbol or wordmark that reflects the essence of the brand.
Namecard and Letterhead
Thoughtfully designed calling card and letterhead that marries function and aesthetics, that serves both sender and recipient well.
A guide that provides the foundation in order to correctly apply and use of the identity elements in a streamlined manner for successful deployment. The guide shows how typography, colour and the brandmark work together to provide a consistent identity to the brand. This guide can also be expanded and applied to different communication materials including websites and marketing communications.
The Spirit of Partnership
We work on the premise that designers are consultants to the client and the work is grounded on the client's business dynamics.
We follow a time-tested design process to get the best design decisions. Design to us is a process of objective problem solving, that is not only about aesthetics, that creates value for the client.
It is easy to add, but harder to remove. We strive to distil our design outcomes to its essence - in order to bring out what truly matters.
Our work is based on research in order to discover the essence at the core of the organisation or brand.
Using our experience and expertise, we create brandmarks aimed to outlive trends and work across different media and materials.